Finding Renewal in What’s Old and New
I hope you are enjoying your day. I am back from a recent spring break vacation. It was a great trip and I had the chance to take my mother along with us. We plan to do this again as it was a real blessing and renewal for us, especially since my father’s passing. It was very appropriate seeing how spring is about renewal. This month I want to draw on that sense of renewal and share a few things from some recent research that illustrate renewal doesn’t always mean new, smile.
Everything old is (re)new(ed) again
This past month we saw the release of some ground breaking research on donor behavior that has been published by some major field journals. Key findings in this research won’t be new to you, they are what the field has been teaching about true philanthropy for years:
Donors gift first from emotions and then validate that through statistics and logic.
Warm glow is real, donors do give with a thought of how it will make them feel after they make the gift.
Every donor wants to know that their gift is truly making a difference and that we should inspire the lower level donor as much as the higher level donor in making a difference.
Now, for a couple of research findings that are new, news:
Online donors make a decision to give within 15 seconds of coming to your site.
Oxytocin a hormone actually promotes giving behavior. Varied modes of giving and volunteering (variety) actually increase this hormone and cause people to give more, to a point. So mix it up a bit with how you engage people to give and volunteer.
So there you have it. The latest research that is making waves in the field is a good mix of old truths finding new audiences and some truly new ideas that we can add to our toolbox. I hope that you find some value in the articles I have attached and in the information above.
Warmly,
Jamie
