Fundraising Opportunity and Planned Giving Insight
Hello everyone,
I hope spring is bringing renewal for you. I so enjoy spring and the opportunity it brings for renewal. Whether it is approaches to strategy or my shrubs in the yard, spring brings a great time to experiment and realign. A few things to remember about spring from a fundraising perspective include:
It is the second best time of the year to invite donors to invest in your cause
It is a great time to test specific cases for support and new vehicles of support
It is a great time to raise reserves for summer months
It is a great time to begin reshaping donor behavior and train donors to give in new ways to your organization
It is a great time to engage volunteers in the vision of the calendar year and realign them in their service (Value of volunteer hour: $27.20 per hour nationally)
Spring brings many opportunities. Spring can be seen as setting the tone for the rest of the calendar year. This can be great but also dangerous. Right now, giving is expected to be up in 2021. If giving is down for you so far, try not to use that as the gauge for the year but stay focused on your donors. Ensure they are invited to give this spring in meaningful ways. If we don’t ask, well you know the rest. Stay focused on what you know is right for your organization and the donor. Use this spring to renew relationships, renew focus, and align to the vision of your organization. Then invite the donor into that fabric with you.
Since the podcast this month is on planned giving, I thought I would leave you with some interesting data on planned giving:
Planned Giving Stats:
Average annual gift prior to planned gift: $4,210; Post planned gift annual gift: $7,381
The most common amounts for a planned gift: $100-$250K
Average planned gift value is $35,000
WHY a planned gift:
Because the cause was personally important to them.
76 percent cited a belief that “the nonprofit makes a significant impact.”
Have a great April!
Thanks,
Jamie
