Strengthening Relationships

Many organizations don’t follow up out of fear donors will get mad. If the donor is a transaction and your solicitation reflects that, you bet, they will get mad. This is not because you followed up, but because you are just resending a transactional appeal to them. On the other hand, if you engage them personally as a relationship that matters and share an opportunity to make a difference, donors don’t get mad. Instead, they get thankful.