Building Relationships Through Shared Values
When we engage donors in a values exchange around their passion for our shared vision and values, that experience and relational exchange becomes unique to our relationship. It’s metaphysical, not utilitarian-based. I’m not selling widgets; I am creating an exchange of values.
Rethinking Donor Competition
When we engage donors in a values exchange around their passion for our shared vision and values, that experience and relational exchange becomes unique to our relationship. The problem arises when we engage goodwill, but not shared values and passion