Building Lasting Relationships
Are you thinking about the lifetime giving value of your relationships as opposed to just how much they gave this year? Remember, a donor who gives for 25 years usually will give a lot more than someone who is a donor for 5 years. Think about the long-term, lifetime giving value of your relationships.
Year-End Giving
December is our big push in the nonprofit sector for donor engagement and giving. A while back I shared a few of the statistics below, but I wanted to pull them back out as a reminder. Forty percent of charitable donations are typically being made in December.
November Donor Retention
The final three months of the calendar year are an important time to welcome new donors and invite repeat gifts from previous donors with 40 percent of charitable donations typically being made in December, according to The Fund Raising School.