The Value Proposition
We will soon enter the season of engaging many people with the invitation to give. It is about now that I start thinking deeper about the value proposition we share with donors.
Follow Up So Donors Follow Through
We hear from many donors in the field that they often just forget to respond to an invitation to give. They planned to follow through, but they needed follow up. With that in mind, let’s consider a “follow up so donors can follow through” strategy. It is really simple.
Who Defines Impact?
We've all heard the message that donors get involved to make a difference, and that we need to be able to tell them what impact our organizations are making. But recently, I’ve had several conversations with clients that confirmed a fear of mine when people in the nonprofit sector hear the word impact, they think judgment.