Corporate Matching Gifts

Sep 4

Hi everyone,

I hope your September is off to a good start. I always remind myself that summer isn’t technically over until September 21st, LOL. I really like the fall but I also really like summer. As I know many of you are headstrong into good cultivation work and preparing for good solicitation work, I thought I would highlight some statistics on matching gifts from corporations and what is often missed. The podcast this month is an excerpt from a training that I did on indirect and direct expenses. It seemed very relevant knowing that you're all in solicitation season and ensuring that you're translating the full picture of what it costs you to impact someone's life. I believe that, combined with a few things to keep in mind about matching gifts, will be a really helpful reminder for you.

Below is an overview of some key things to remember about matching gifts, in part drawn from research at Global Giving Index and Double the Donation.

Remember these things about Matching Gifts:

Roughly $2 – $3 billion is donated through matching gift programs annually.
However, an estimated $6 – $10 billion in matching gift funds goes unclaimed every year.
More than 26 million individuals work for companies with matching gift programs, but over 78% of this group are unaware that their company offers a matching gift program and program specifics.
Over the last three years, the percentage of Russell 1000 companies reporting that they offer employee matching gifts grew by 11.8% to 51% total (with more companies offering the programs but not yet publicly disclosing them).
12% of total corporate cash donations to nonprofits are made through matching gift programs.
1 in 3 donors say they’d give a larger gift if they knew it would be matched and doubled.
Only 1.31% of individual contributions made to the average nonprofit are matched, despite an estimated 10% being eligible.
96% of employees have a strong preference for their company to match donations made directly to a nonprofit rather than only matching donations through a workplace giving software platform.
Leveraging 360MatchPro’s automation increases matching gift revenue for nonprofits by 61%.
The addition of auto-submission functionality is projected to yield an 80% increase in matching gift revenue for organizations that use it.

As you review these pick one or two and focus how you can maximize them

Have a great month!
Jamie