Rethinking Mission Impact

So, here’s my challenge to you for September: Don’t settle for a fall appeal that just asks people to give. Spend some time and show your donors your real value proposition: how you transform society and how every resource you use is a critical part of that equation, whether it is staff salaries, backpacks for kids, computers, utilities, etc. Show the donor that they are a part of something bigger than themselves and that everything you invest in creates the value that they share with you.