The Power of Following Up

Follow up, so your donors can follow through.  Many organizations don’t follow up out of fear donors will get mad.  If the donor is a transaction and your solicitation reflects that, you bet, they will get mad, not because you followed up, but because you are just resending a transactional appeal to them.  On the other hand, when you engage them as a relationship that matters, you engage them personally and share an opportunity to make a difference.