13 Timeless Keys to Increasing Donor Giving

 I thought this month I would revisit research I did about 18 years ago on keys to increasing giving to an organization. This was the result of researching 15 different national studies on increasing giving, along with other research that had assessed thousands of donors. I narrowed all of the research down to 13 critical things that were present in all of the research, no matter what the focus of the constituency.