The Power of Story in Fundraising

Hello!

I hope your summer is wrapping up well. I know we still have a month of summer, technically, but for me once kids go back to school it feels like summer is practically over, smile...

As you head into fall, keep in mind that top priority in fundraising for fall quarter is good cultivation and relationally relevant solicitation. So this month I wanted to share an article on storytelling and vision casting that Jami Coffman wrote for our other monthly newsletter, the JDLA Leadership Letter. Jami is such a great part of the JDLA family, and has worked with many of you as part of the leadership evaluation and growth mapping work we do.

People connect to stories. People give in response to stories. Stories help us translate our value. As you are preparing for fall appeal letters and campaigns, keep in mind the power of storytelling in donor communications. 

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God bless you and have a great September!

Jamie