The Power of Gratitude
Remember, be personal and allow people the opportunity to be cared for and give to your great organizations.
Who Gives?
90% of fundraising is cultivation and 10% of stewardship is solicitation. Unfortunately, many organizations have that reversed and then they're left wondering why people aren't supporting them at deeper levels.
Importance of Thank You Videos
From my experience, thank you and cultivation videos are widely overlooked. They should not be, though. They are very impactful tools.
Follow Up So Donors Can Follow Through
The fact that individuals did not give in the fourth quarter in response to your appeal does not mean that they have no interest.