Why Year-End Giving Counts

I hope you are doing well this November.  Thanksgiving will be soon upon us, but I am amazed to see how many places that Christmas trees are already out.   I think I am just too old school, I like the holidays to come in order, but I know one of my kids who would rather just have Christmas come in September.  But she also spends 6 months a year thinking about her birthday, smile…  

The final three months of the calendar year are an important time to welcome new donors and invite repeat gifts from previous donors, with 40 percent of charitable donations typically being made in December, according to The Fund Raising School. For example: 

1)   At least 50 percent of prior donors should repeat their gifts at the same amount;

2)   As many as 15 percent of prior donors will increase if asked;

3)   After making a third gift, the donor is likely to remain a consistent donor for five to seven more years;

4)   Gifts made by renewal donors are five to eight times higher than gifts made by first-time donors; and

5)   After five years, gifts from renewal donors will provide 80 percent of money raised each year. 

As you think about this, we have a few summary items below for you to ponder from an array of research in the field.

God bless you have a wonderful November!

Warmly,

Jamie